Jose Luis Martinez | Creative Director
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New Balance / #wherethereisawill

New Balance is not really known for pro tennis. Sure, they've made great tennis shoes for years, but not many great tennis players have been made wearing New Balance. That all changed the moment they signed Milos Roanic, the 6'4' Canadian with a thunderous serve and even bigger forehand. 

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Art Director: Alyssa Wilson, Writer: Patrick Henguin, Designer: Jose Luis Martinez Creative Director: David Register, Jose Luis Martinez, Photographer: Gary Land