Jose Luis Martinez | Creative Director
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New Balance / Made in USA

Often a simple visual is best. To commemorate 75 years of making shoes in the USA, we made this full page print ad for the New York Times.

Art Director: Rachel Wolack
Writer: Melanie Simmonich
Group Creative Director:
David Register / Jose Luis Martinez

New Balance / Made in the USA / NYTimes


Writer: Melanie Simmonich
Art Director: Rachel Wolack
Creative Director: David Register, Jose Luis Martinez