The kit consisted of a foldout brochure, a flash drive and a bottle of water.
Art Director: Jose Luis Martinez, Designer: Cris Logan, Mark Giglio, Jose Luis Martinez, Photographers: Andrew Zuckerman, Benedict Redgrove
With the launch of the Genesis, Hyundai entered the luxury sedan category. We developed a highly tactile luxurious launch kit. The car was photographed by renowned car shooter Benedict Redgrove. The concept was based on the idea of water as being a metaphor to a new beginning akin to the name of the car. Genesis.
The kit consisted of a foldout brochure, a flash drive and a bottle of water.
Art Director: Jose Luis Martinez, Designer: Cris Logan, Mark Giglio, Jose Luis Martinez, Photographers: Andrew Zuckerman, Benedict Redgrove